From the strategy
to the design
The product in the widest sense of the word, from the research stage to the creation of new philosophies, from industrialisation to advertising, requires a new approach in the design stage with new strategic and stylistic input.
In essence a new relationship between the product and its design, merchandising and marketing is required in order to create better market placement.
Business strategies and the rationalisation of the collection development process start from the positioning analysis and can be broken down into a sequence of critical stages.
Each of these stages has its own tools and techniques and all of them are governed by timing. In this way efficiency is increased and collection creation times reduced.